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Move Beyond Manual GTM

I spent 25 years running B2B marketing and revenue teams. Now I build the systems behind them: the market worth going after, target lists with a reason to call, AI that takes on the busywork, and CRM data your team trusts.

See What I BuildStart With a Target Account Study

Does your go-to-market feel like this?

  • Work is slow, manual, and fragmented

  • Processes don’t scale, and handoffs get lost

  • AI exists in theory, but not in daily workflows

  • Nobody trusts the CRM data

I Focus on Execution Leverage

  • Faster cycles

  • Higher output per headcount

  • AI teams actually use

Patrick Schaber

How I Make It Happen

Every engagement follows the same four steps, sized to what your team needs.

  1. 01

    Assess

    Your market, your operations, and how your systems connect

    • Size the market worth going after
    • Map how work actually gets done today
    • Find where the CRM and tools break down

    You getA market map and a systems map

  2. 02

    Redesign

    A simpler process on connected systems

    • Cut the manual steps and lost handoffs
    • Connect the CRM to the rest of the stack
    • Decide where AI earns a place

    You getA build plan your team agrees on

  3. 03

    Build

    Working systems, built alongside your team

    • Target lists with a reason to call
    • AI agents for research, prep and content
    • Clean data written back to the CRM

    You getSystems running on your real data

  4. 04

    Optimize

    Measure, tune, and hand over

    • Track time saved and pipeline created
    • Tune what isn’t working
    • Document it and train your team

    You getA system your team owns

See What I Build

THREE WAYS TO WORK TOGETHER

How I Work With Teams

Most teams start with a fixed-price first step, then build from there. We’ll figure out the right one on a free discovery call.

Recent Insights from My Substack

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