Move Beyond Manual GTM
I spent 25 years running B2B marketing and revenue teams. Now I build the systems behind them: the market worth going after, target lists with a reason to call, AI that takes on the busywork, and CRM data your team trusts.
Does your go-to-market feel like this?
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Work is slow, manual, and fragmented
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Processes don’t scale, and handoffs get lost
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AI exists in theory, but not in daily workflows
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Nobody trusts the CRM data
I Focus on Execution Leverage
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Faster cycles
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Higher output per headcount
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AI teams actually use
How I Make It Happen
Every engagement follows the same three steps. Each one stands on its own.
- 01
Find
“I don’t know which accounts to chase or what to fix first, and I can’t afford to guess.”
Where to focus, and what to build first
- Size the market and rank the accounts worth the effort
- Map your CRM, your tools and the work still done by hand
- Pick the first build by time saved or pipeline opened
You getA Target Account Study or an AI Readiness Audit, with a build plan
- 02
Build
“We’ve bought tools before. I need something my team will actually use.”
One working system on your real data
- Target lists and signal monitors with a reason to call
- AI for account research, meeting prep and content
- Clean data written back to the CRM
- Tested on your real data before anyone relies on it
You getA system running inside your team’s daily work
- 03
Hand over
“I don’t want to depend on an outside builder forever.”
Documented, trained, and owned by your team
- Documentation your team can follow
- Walkthroughs with the people who run it
- Time saved and pipeline created, tracked
You getA system your team owns, with the docs to run it
THREE WAYS TO WORK TOGETHER
How I Work With Teams
Most teams start with a fixed-price first step, then build from there. We’ll figure out the right one on a free discovery call.
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Start: Target Account Study or AI Readiness Audit
Best for sizing the market worth going after, or finding the gaps to fix first
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Build: GTM Engineering
Best for target lists with a reason to call, AI built into daily work, and CRM data your team trusts
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Teach: Workshops and AI Training
Best for getting leadership and revenue teams using AI well
Recent Insights from My Substack
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Nov 8, 2026
My Grok Bot team is growing. Meet the new PR department.
The new team finds speaking opportunities for me, prepares proposals, and handles submissions.
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Nov 1, 2026
How I Use AI to Find the Right Companies (My AI GTM stack explained)
The four-step system I use to map a market, spot who’s ready to move, and reach the right person, with a fact checking at every step.
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Oct 25, 2026
How I make sales and marketing animations with AI
A free library of 10 animation styles, each with a copy-and-paste prompt.
